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Learner Objectives How Has Social Media Changed From 2019-2021? Conducting Your Own Social Media Audit Citation Sites vs. Social Media Platforms Identifying Your Target Audience Creating Brand Awareness Social Media Platforms That Best Fit Your Target Audience Researching Your Competitors Creating and Sharing Content – Do This, Not That Tracking Results of Social Media Efforts Reviews: The Good, The Bad, The Ugly Summary of Social Media Best Practices In 2021