Learner Objectives

• How Has Social Media Changed From 2019-2021?
• Conducting Your Own Social Media Audit
• Citation Sites vs. Social Media Platforms
• Identifying Your Target Audience
• Creating Brand Awareness
• Social Media Platforms That Best Fit Your Target Audience
• Researching Your Competitors
• Creating and Sharing Content – Do This, Not That
• Tracking Results of Social Media Efforts
• Reviews: The Good, The Bad, The Ugly
• Summary of Social Media Best Practices In 2021