Presentation Title:
The Visibility Era: Google, Meta, Influencers & Getting Found in 2026

Course Description:
Digital marketing has entered a new era where visibility extends far beyond simply posting on social media. In this presentation, we’ll explore recent changes across Google and Meta and what they mean for today’s service-based businesses. We’ll discuss how businesses can determine which platforms deserve their time and attention, why mastering the right platform can be more effective than trying to be everywhere, and how local influencers and community partnerships can expand brand awareness. Attendees will also learn how search visibility, social media, reviews, content, and third-party credibility work together to build trust. The goal is to leave attendees with a clearer, more intentional strategy for becoming searchable, recognizable, credible, and visible within their local market.

Presenter: Yvonne Vidal
Yvonne Vidal is a marketing strategist, business owner, and founder of Social Butterfly Media Consulting, a full-service marketing agency based in Corpus Christi, Texas. With over 14 years of experience helping local businesses grow their visibility and credibility online, Yvonne specializes in social media strategy, Google visibility, content marketing, influencer collaborations, and building brands that stand out.