The Society for Clinical and Medical Hair Removal

Modern Marketing Playbook for Laser Hair Removal Electrolysis Providers.
2026-05-18 20:00 - 22:00 (America/New_York)
We’ll share what’s driving patient growth right now, including how to rise to the top of AI-powered search results, use social media that actually converts, and host in-office events that
fill your schedule fast.
Presented By: Sherry Sbraccia
You’ll learn:
● How AI and Answer Engine Optimization (AEO) are reshaping Google search
● Smart strategies to grow your visibility and attract ideal patients
● Proven steps to become your area’s most recommended provider

The Art and Science of Hair Growth Cycles: Implications for Treatment Planning
2026-06-29 20:00 - 22:00
Course Description:
This course provides an in-depth review of hair growth cycles and their critical role in electrology and laser hair removal. Participants will explore the anagen, catagen, and telogen phases and learn how accurate cycle assessments impact treatment efficacy. Through case studies, students will analyze real-world examples demonstrating the significance of understanding growth cycles in optimizing treatment outcomes. Additionally, the course will cover strategies for client education, helping practitioners set realistic expectations and manage treatment timelines effectively.
Learning Objectives:
By the end of this course, participants will be able to:

Identify and explain the phases of the hair growth cycle.
Assess the importance of targeting the anagen phase in permanent hair removal treatments.
Analyze case studies demonstrating the impact of accurate cycle assessments on treatment success.
Develop effective client communication strategies regarding hair growth cycles and treatment timelines.
Apply knowledge of growth cycles to improve treatment planning and optimize long-term results.

Instructor: Joanie Gonella
Duration: 2 Hours
Speaker Bio
Joanie Gonella is a Licensed Professional Electrologist and the founder of California Electrology Academy and OC Electrolysis & Skin Care. With over 20 years of clinical and educational experience, she is a Certified Professional Electrologist and a nationally recognized trainer and speaker. Joanie co-founded the Electrology Education Coalition in 2023 to advance research, education, and community in the field. She holds a degree in Neuroscience from UC Irvine and a post-baccalaureate pre-medical certificate from Florida Atlantic University.
