Advancements in Electrology and Industry Legitimacy: A Literature Review
2025-09-22 20:00 - 22:00 (America/New_York)
This presentation will explore electrolysis as the only FDA-recognized method of permanent hair removal, examining its efficacy, safety, and clinical applications. While laser hair removal (LHR) has gained popularity for rapid bulk reduction, its limitations and risks highlight the unique and essential role of electrolysis in both aesthetic and medically necessary care. Drawing on a comprehensive literature review, this session highlights technological innovations, compares electrolysis with laser modalities, and emphasizes the need for standardized training and research to advance industry legitimacy.
Presented by:

Joanie Gonella
Joanie Gonella is a dedicated electrology educator, practitioner, and business owner with over two decades of experience in advanced electrology techniques, education, and operations. Passionate about mentoring future professionals, promoting industry standards, and driving innovation in the field. Experienced in curriculum development, public speaking at global conferences, and fostering professional growth within the electrology community.
Stephanie Shields
Stephanie Shields, CPE, is a Electrology educator, school owner, and public speaker with over 20 years of experience in advanced permanent hair removal using all modalities. Nationally recognized expert in gender-affirming hair removal, PCOS & hirsutism, and inclusive care. Passionate about expanding access to education, clinical quality, and interdisciplinary
collaboration in electrology and laser hair removal. Founder of community-based and research-driven organizations aimed at industry advancement.

Leveraging Artificial Intelligence (AI) for Business Success
2025-10-20 20:00 - 22:00
Presented by: Dr. B. Lynn Ware, Ph.D., CEO

Running a successful practice requires more than great treatments—operational efficiency, exceptional patient experiences, and attracting new patients also boost profit.

In this webinar, discover how to create an AI Strategy and governance for your business and harness the power of AI to boost productivity, improve customer service, and grow your clinic
responsibly.

Through the presentation of AI use cases, prompt examples, and take-home templates, you’ll walk away with practical tools you can implement—from AI-powered consult scripts to governance policies for compliance that improve service quality and revenue growth.

The Lost Art of Front Desk Communication: Where AI Meets Human Connection
2025-12-01 20:00 - 22:00
In this presentation, Robyn Graham, CPE LE RE CME CCE CLHRP LSO, explores the balance between traditional front desk etiquette and modern AI integration in today’s client-centered environment. Drawing from decades of professional experience, she highlights the lost art of personal connection—eye contact, tone, follow-through—and demonstrates how these “old-school” values can coexist with automation tools that streamline scheduling, communication, and record-keeping. Attendees will learn practical ways to maintain empathy, professionalism, and brand consistency while leveraging AI for greater efficiency. The goal: to inspire a renewed sense of courtesy and precision in every client interaction, whether human or digital.

All That Blazing Light - Laser Physics & Safety
2025-12-15 20:00 - 22:00
Presented by: Petrane Reddick MA, LSO, CME, CCE, LE, FS

This presentation is intended to delve into the Physics behind lasers and uncover the effects of Light used in Hair Removal Treatments. Participants will gain more understanding of how light of a particular wavelength gets absorbed and causes damage to the tissue. We will discuss the principle of Selective Photo Thermolysis and see how much depth of penetration affects the outcome of the treatment.

In explaining the theories involved in the operation of the Laser devices the use of visuals will help deliver a relationship of the Laser Parameters. There are so many factors involved in helping to ensure the best possible outcome for the treatment. It is necessary that we understand principles such as characteristics of light, depth of penetration, light tissue interaction and selecting the right laser for each skin type. All this will be covered in addition to the safe use of lasers.

Prepared! A Healthcare Guide to Aid the Electrolysis with Aging Clients & Parents
2026-01-12 20:00 - 22:00
Presented by: Cheryl Field MSN, RN

This session is tailored for caregivers of all types whether you’re caring for a client, a patient, an aging parent, spouse, child, or friend. This session will empower you! The strategies presented will help you understand and be equipped to manage the physical and psychosocial demands of aging clients, including hair growth. This session will cover topics such as balancing self-care with caregiving responsibilities, navigating healthcare systems, effective communication techniques, and accessing support networks. The goal of the session is to help the electrolysis maintain their own health, business, and that of their aging clients. You have a lot on your “shoulders” and we hope you can join for this session designed just for you. Whether you’re a new or have been in this role for years, the session will deliver valuable insights and tools to support your journey. This webinar is not being recorded.
